Gartner - Marketing Specialist

What makes Gartner a GREAT fit for you? When you join Gartner, you will be part of a team with a no-limits mindset that helps the world become smarter and more connected. We- re the world's leading research and advisory company that steers clients toward the right decisions with business and technology insights they can't find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.

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About this role:

Gartner marketing department is looking for a Specialist in Digital Media, the ideal candidate would be someone familiar with all elements of Search engine/Social media, paid marketing at an operational level and now looking to add value through developing strategy and helping the business grow faster by ensuring flawless execution.

What you will do:

- Responsible for the management of all paid search campaigns Keyword research Developing ad copy Engine selection & budget allocation Landing page creation & optimization CPC and bid management Overall account strategy Leverage web analytics data to understand conversions and ROI, while improving campaigns Campaign performance reporting

- Work with key stakeholders (Integrated Marketing, Events and Communications) in planning and setup of all paid campaigns.

- Create and deliver campaign plans/presentations and share with stakeholders to measure the campaign performance and conducting market research to find answers about consumer requirements, habits and trends Understand different business offerings, audience & optimize the campaign accordingly to achieve business goals and review new technologies and keep the company at the forefront of developments in digital marketing.

- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs & also fulfill company's goals for traffic growth, user engagement, and lead generation via search/social media marketing.

- Liaise with Marketing Analytics team to track, analyze, and report digital content performance as well as user behaviors to inform ongoing content and channel prioritization and assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies Develop dedicated web landing pages for all paid campaigns. Grow and optimize our keywords portfolio through testing (A/- B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.

- Maintain up-to-date knowledge of best practices, strategies and latest developments in paid search and contribute to the knowledge base of other marketing team members as well as sharing results with key stakeholders and executives.

- Stay current with new advances in online marketing, competitive landscape, and keyword research and evaluating the latest paid media tools.

- Optimizing copy and landing pages for search engine optimization and perform ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing content recommendations for organic SEO success

- Monitor advertising budget and increase ROI, conversion performance through recommendations of new strategies & ideas.

- Plan and execute initiatives to reach the target audience through appropriate channels (FB, twitter, Google Search, Google Display, Bing)

- Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion

What you will need:

- Bachelor's degree is required, Masters or advanced degree a plus

- 2-5 years of digital marketing experience with a significant part of that being hands-on experience with campaigns on search, display, social-media and email. A strong grasp of the nuances of each channel.

- Hands-on knowledge and proven track record of delivering qualified traffic from both an acquisition and conversion standpoint.

- "Best Practices" knowledge of Search Engine Marketing tactics and guidelines preferred.

- Google AdWords, Yahoo, Bing Ads

- Must have experience with Cost per Click advertising networks which include,

- Should be master of basic search ads and more advanced techniques like search-based retargeting, ad extensions, etc.

Who you are:

- Proven experience as marketing specialist or similar role

- Thorough understanding of marketing elements (Digital Marketing such as SEO/Social media/Google search, Display, YouTube, Bing etc.) and market research methods

- Excellent analytical, communication and presentation skills and ability to work well in a fast-paced, collaborative environment

- Strong organization and prioritization skills

- Ability to select keywords, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics.

- Experience operating A/B testing on Ad copy & landing pages.

- Ability to analyze data through web analytics and possess strong knowledge of Google Analytics will be preferred.

- Exceptional written and spoken communication while keeping an eye on detail.

- Excellent organizational and project management skills.

- Bachelor's degree in marketing, communications, or related field.

- Excellent analytical & problem-solving skills and experience working with globally distributed stakeholders will be an advantage.

Understanding of HTML.

- Ability to identify areas for improvement and propose innovative solutions.

What we offer:

In addition to an outstanding work environment with rapid advancement potential, Gartner associates enjoy exceptional compensation and benefits, including:

Competitive base salary

Flexible work environment

A great work culture

About Gartner:

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day. We work with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A - Visit to learn more.

gartner.com

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