Gartner - Content Marketing Specialist

What makes Gartner a GREAT fit for you? When you join Gartner, you- ll be part of a team with a no-limits mindset that helps the world become smarter and more connected. We- re the world's leading research and advisory company that steers clients toward the right decisions with business and technology insights they can't find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.

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Content Marketing Specialist

What makes Gartner a GREAT fit for you?

When you join Gartner, you'll be part of a fast-growing team that helps the world become smarter and more connected. We- re the leader in our industry, achieving double-digit growth by helping clients make the right decisions with business and technology insights they can't find anywhere else. Our associates enjoy a collaborative work environment, exceptional training and career development - as well as unlimited growth potential. If you like working with a generous, supportive, high-performing team, Gartner is where you want to be.

About this role:

Our Corporate Marketing team designs marketing programs to help prospective customers understand how Gartner's insights, advice, and tools can help them achieve the mission critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

Corporate Marketing's Content Marketing team is in search of a Content Marketing Specialist to support its editorial operations. The person who assumes this role will join a dynamic and collaborative team of marketers responsible for creating and publishing high-quality, high-performing brand awareness and campaign-driven content for both prospects and clients across the various roles and functions that Gartner serves. Content is managed, produced and measured via multiple internal and external platforms and tools.

The primary function of the Content Marketing Specialist role will be to help manage Content Marketing's editorial management process and production of content aimed at acquiring and engaging target audiences - on time and in line with the team's strategic goals and brand/editorial guidelines. As such, this role is vital to the team's ability to accelerate new business growth and increase awareness and understanding of the Gartner brand.

What you will do

- The Specialist will be responsible for managing the day-to-day operations of the Content Marketing team, including: Staging and publishing all articles slated for the prospect-facing Smarter with Gartner site via the content management and publishing platforms, ensuring content published adheres to Content Marketing's style guide, publishing guidelines and deadlines.

- Overseeing the inventory and use of image assets and marketing promos

- Managing the content curation and production of role-based (e.g, human resources, IT, marketing) newsletters created to meet the goals and objectives of Gartner Conferences and Corporate Marketing

- Serving as the administrator of Gartner's public blog network - a channel used by Gartner analysts and experts to engage with clients, prospects and online communities - including setting up and managing blogger accounts and monitoring site performance and usage.

- Assisting with monitoring and reporting on the performance of various content types to identify trends, benchmarks, bright spots and areas for improvement

- Optimizing content for SEO

- Helping to manage the editorial calendar and related workflow tasks

What you will need:

- An eye for detail (even the smallest inconsistency will call out to you) with a high level of accuracy

- Excellent organizational skills

- Strong oral and written communication skills

- Ability to shift priorities and meet deadlines

- Experience with content management platforms and publishing tools (e.g., WordPress, AEM)

- Experience with Google Analytics, preferred but not required

- SEO experience

- Willingness to learn and a commitment to producing high-quality, high-performing content

Who you are:

- The ideal candidate will have strong communication skills; be process and detailed oriented; work well as both part of a team and as an individual; and be comfortable analyzing data, meeting deadlines, and learning how to use new tools and technologies.

- This role will report to the Content Marketing Manager Editor, who is responsible for Content Marketing editorial operations.

What we offer:

- In addition to an outstanding work environment with rapid advancement potential, Gartner associates enjoy exceptional compensation and benefits, including:

- Limitless growth and learning opportunities.

- A collaborative and positive culture - Your team will be as smart and driven as you

- Outstanding compensation - Plus competitive benefits and generous time off

- A chance to make an impact - Your work will contribute directly to our strategy

About Gartner:

Gartner is the world's leading research and advisory company, offering information, advice and tools for business leaders. We provide objective and invaluable insights to our C-level executive clients, where we guide them to achieve the mission-critical priorities of their organization. We- ve grown exponentially since our founding in 1979 and now employ over 17,000 associates globally and support 12,000 clients in more than 100 countries. Visit gartner.com to learn more.

Our awards and accolades:

- Fortune World's Most Admired Companies 2016, 2017, 2018, 2019 & 2020

- Forbes America's Best Employers 2018, 2019; Best Management Consulting Firms 2017, 2018, 2019

- Human Rights Campaign Corporate Equality Index Best Places to Work for LBGTQ Equality 2018, 2019 & 2020

Diversity, inclusion and engagement at Gartner:

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Gartner affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.

Gartner is an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified applicant with a disability and unable to or limited in your ability to use or access the Gartner's career webpage as a result of your disability, you may request reasonable accommodations by calling Human Resources at +1203-964-0096 or by sending an email to Applicant.Assistance@gartner.com

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Job URL: https://jobs.gartner.com/job/gurgaon/content-marketing-specialist/494/2704637888

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