Games2win - Manager - User Acquisition

User Acquisition Manager

Games2win World :

- Games2win is a leading global mobile games publisher. Our games have over 400 million downloads and are played by over 15 million monthly active players. We take pride in building our own Intellectual Property (IP) and using the strength of our consumer love to market our games! That's why most of our downloads are generated without advertising support or paid installations.

- A few of our global hit titles are Driving Academy, Decisions, International Fashion Stylist, and many more.

Role: User Acquisition Manager

Location: Mumbai/Hybrid

Reporting to: Head of Revenue

Experience required: Minimum 4 years of work experience

What do you need to do? (Role and Responsibilities):

Marketing & User Acquisition:

- Drive & manage user acquisition for our mobile games (on Android and iTunes) via internal channels & external channels with a focus on ROAS.

- Track and optimize activity to increase downloads & ROI from these channels.

- Ensure that all campaigns are planned, tracked and operated towards specific business and growth objectives.

- Measure and optimize on performance ; ROI, retention, engagement, etc.

- Plan, manage and execute to achieve optimum ROI per acquisition.

- Create & maintain reports to communicate the performance of the campaigns to internal stakeholders.

- Stay up to date with digital marketing trends and potential new channels and strategies, including updates on attribution, latest trends in mobile marketing, social media acquisitions

Who could you be? Background & Experience:

- At least 4 years of experience in User Acquisition for Mobile Applications (experience in gaming domain is preferred).

- A clear understanding of business and engagement metrics like LTV, CPI, Retention, etc.

- Has experience running ROAS campaigns.

- An analytical mindset with good communication and interpersonal capabilities, able to work independently with minimal daily supervision.

- Function quickly in a fast-paced, deadline-oriented environment.

- Comfortable with Excel

Educational Qualification: Graduate/Diploma Degree holder in Science/Commerce fields or any other equivalent educational background, with a minimum of 4 years' experience in the mobile advertising industry.