Gameberry Labs - Senior Marketing Analyst

Job Designation: Senior Marketing Analyst

Roles & Responsibilities :

- Create data - driven insights about the impact of our global performance marketing campaigns.

- Develop new approaches to grow our user base through data - driven marketing optimization.

- Collaborate with internal marketing, creative, and brand teams to support campaign decisions.

- Act as a thought partner in defining the company's marketing key performance indicators and tracking progress against target metrics.

- Mold data from multiple sources to answer key strategic marketing questions

- Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau) and extract actionable insights.

- Bridge analytics and marketing, speaking both languages.

Requirements:

- Minimum of a bachelor's degree preferably from a Tier- 1 institute

- At least 4 years of experience as a marketing analyst working with data from digital campaigns, preferably with in - app purchase mobile businesses with millions of users.

- Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases.

- Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis, and presentation.

- Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action.

- Excellent written and verbal communication skills with meticulous attention to detail.

- Should demonstrate strong intellectual curiosity.