Gameberry Labs - Manager - Performance Marketing

Job Designation : Performance Marketing Manager -II

As a Performance Marketing Manager-II, you will be a key member of our team who is responsible for growing our player base and expanding our audience. The Ideal fit would be one who is analytical, Creative, and Strategic.

Responsibilities:

- Develop and execute performance marketing strategies that align with the company's overall marketing goals.

- Plan and manage performance marketing campaigns across channels, such as Google, paid social, ad networks, etc.

- Analyze data to track, optimize & report key insights regarding the campaign performance.

- Plan in-depth analysis to uncover user trends, opportunities, and strong data-driven decisions

- Make resource allocation (budget, tool development, creative development) decisions to meet business objectives.

- Build an experiment plan by coming up with relevant hypotheses for open problem statements.

- Influence broader business decisions to help achieve game and UA team goals.

- Manage and build relationships with key internal & external stakeholders.

- Incorporate processes across experimentations, creatives, reporting, etc for the UA team.

- In-depth understanding of user behavior & market landscape.

- Stay up-to-date on the latest UA trends and technologies.

Requirements:

- 4+ years of experience with at least 3 years of experience in media buying/user acquisition/ performance marketing.

- Proven ability to develop and execute successful marketing campaigns.

- Outstanding creative & analytical problem-solving acumen.

- Strong communication and interpersonal skills.

- Excellent analytical skills - experience working on analytics projects would be preferred.

- Good understanding of creative best practices.

- A gaming background would be an added advantage.