Job Designation: Performance Marketing Manager
Roles & Responsibilities:
- Manage & execute user acquisition, digital branding as well as reactivation campaigns for Ludo Star app.
- Ownership of campaign performance - monitor& optimize the same on regular basis.
- Responsible for campaigns across channels, such as Google, Meta, Snapchat, Tiktok etc.
- Draw accurate insights from data trends regarding marketing experiments and define next steps for the same
- Work very closely with the analytics team on experiment design and conclusions
- Liaison with the creative team on UA creative requirements
- Stay up-to-date on the latest UA trends and technologies
Requirements:
- 2+ years of performance marketing experience.
- Proven ability to execute successful marketing campaigns across digital channels like Google, Facebook
- Outstanding creative & analytical problem-solving acumen
- Strong communication and interpersonal skills
- Excellent problem-solving and analytical skills
- Understanding of creative best practices
- Prior experience with app-based business preferred
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