Key Responsibilities:
- Develop and implement comprehensive communication and branding strategies that align with our corporate objectives and values.
- Lead and inspire the communication and branding team to produce high-quality content across multiple platforms, including digital, print, and social media.
- Oversee the management of our brand image, ensuring consistency and coherence in all marketing materials and communications.
- Collaborate with cross-functional teams to integrate branding efforts across the company and ensure a unified brand experience for all stakeholders.
- Monitor market trends and adapt strategies to maintain competitive advantage and relevance in the industry.
- Manage public relations efforts, including media outreach, press releases, and public appearances, to enhance our visibility and public image.
- Evaluate the effectiveness of communication and branding strategies through metrics and KPIs, adjusting tactics as necessary to meet objectives.
- Serve as the company's spokesperson, representing Gaian Solutions in interviews, conferences, and other public forums.
- Guide crisis communication planning and response, safeguarding the company's reputation.
- Manage the communication and branding budget, ensuring efficient allocation of resources.
Requirements :
- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- A Master's degree is preferred.
- Minimum of 8 years experience in communication, branding, or a similar role, with at least 3 years in a leadership position.
- Proven track record of developing and executing successful branding and communication strategies.
- Strong understanding of market dynamics and requirements, with an ability to analyze and leverage data to inform decisions.
- Exceptional leadership and communication skills, with the ability to inspire and motivate teams.
- Experience with digital marketing tools and platforms, including social media, email marketing, and content management systems.
- Excellent organizational and project management skills, with an ability to manage multiple priorities in a fast-paced environment.
- Creative thinker with a strategic mindset and a detail-oriented approach.
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