Gaana.com - Assistant Manager - Brand Marketing

About the role :

- Brand Custodian- responsible for all brand related communication for Gaana. Set, define and implement the tonality of the brand across different mediums and different formats of creatives.

- End to end campaign management- from floating briefs to internal and external agencies till execution of the campaign.

- Responsible for brand campaigns spanning online as well as offline media, media planning and also implementing media plans on internal platforms

- Competitor analysis and mapping- keeping a pulse on the industry trends and best practices

- Looking for collaboration areas with labels and artists, brainstorming to feature best-in-class content for Gaana users.

- Coordinating with multiple internal teams for each campaign- product, editorial, content, production etc. as well as external creative, media, PR and other agencies.

- Continuously draw insights and learnings from the campaigns to deliver industry best output. Focus on ROI and performance of each Mktg. activity.

Required skills and qualification:

- Brand campaign management.

- Experience in strategizing and delivering brand films will be a plus.

- Media planning experience, both offline (TV, Radio, Print, Outdoor) and online.

- Great sense of visual design across static creatives and videos.

- Hands-on experience of copywriting would be handy.

- Ability to collaborate with multiple teams as a service provider to different units of business.

- 4+ years of experience in Brand Marketing, Brand Campaigns, Campaign Management, Ad Creatives, etc. kind of roles

- Experience working in the Media & Entertainment sector will be an added advantage (not a must have)

- Good understanding of social media marketing and digital marketing trends.

- Excellent communication and project management skills with a go-getter attitude. Should be able to drive the campaigns single handedly.