FutureBridge - Lead - SEO

Job Description:

- Responsible for conceptualizing, designing, planning, executing and reviewing the overall SEO strategy of the organization

- Conduct comprehensive website audits and identify gap for improving ROI on campaigns and optimizing web content from a SEO perspective

- Ongoing keyword discovery, expansion and optimization

- Develop and implement a link building strategy

- Analyzing competitor and global best practices in SEO techniques

- Continuously track and monitor performance on website in terms of keywords, rankings and analytics and recommend improvements

- Work with the technical team and give technical recommendations to ensure SEO best practices are properly implemented

- Work with editorial and content teams to drive SEO best practices in content creation and recommend effective call to actions to convert visiting traffic

- Monitor the search algorithms set by the commonly used search engines to ensure the techniques adopted are consistent with latest changes

- Diagnose technical issues and resolve them (e.g. Canonicalization, Pagination, 404 errors, redirects, Broken links, URL structure etc)

- Analyze data and focus on customer journeys and experience to optimize page views and click through rates

Job Requirements:

- Graduate/Postgraduate with at least 5 years of experience as an B2B SEO specialist (preferably from the Research, Advisory and Consulting sectors)

- Sound understanding of Technical SEO, JavaScript, HTML and CSS development as well as their constraints

- Working knowledge of search engine optimization algorithm functionalities, ranking factors and familiar with SEO/SEM best practices (Google, Bing, Yahoo etc)

- Experience with online analytical tools including Google Tools - Webmaster, Analytics, Tag Manager etc

- Experience of using WordPress or similar Content Management tools

- Experience with multivariate experiments and A/B testing

- Excellent written, oral communication and presentation skills

- A self-starter, who is flexible and adaptable to constant change and can work in a fast paced, high growth and dynamic environment.

- Strong organizational, time management, and analytical skills and ability to work collaboratively in a team environment