Future Group - Retention Marketing Role

The Retention Marketing Executive will have a unique blend of strategic and tactical skills and be accountable to maintain, enhance, and execute business tactics aimed at preserving customers and improving value. This position will be responsible for strategizing and executing marketing automation, segmentation, and complex workflow builds to drive subscriber growth, engagement, and retention throughout the customer journey.

Success in this role will require tight collaboration with cross-functional stakeholders including Product, Brand Marketing Etc.

You should have proven success in building omnichannel personalized experiences; analyzing data to make decisions and meet tight deadlines in a fast-paced environment.

If you love rolling up your sleeves and piecing together to build technical programs that drive high-impact results at a fast-growing company, this role is for you.

Your usual day of awesomeness includes:

- Work cross-functionally to develop, lead, and execute email, push, and SMS marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase specific business KPIs and overall user LTV.

- Full funnel customer journey analytics & execution (360 Degrees of customer interaction & measured outcomes including target, reach, penetration, experience, conversion, and optimization

- Develop a strategy to amplify personalized programs that are scalable and support key business KPIs.

- Segment customer opportunity lists based on lifecycle, affinity, and communication preferences to deepen engagement and improve conversion.

- Establish rigorous A/B and multivariate testing agendas to test subject lines, cadence, segmentation, and timing to constantly improve results.

- Be the voice of marketing operations in all program related conversations, meetings, and brainstorms, including changes to the business, strategy, product, and brand.

- Be the authority on the member journey for users; develop a deep understanding of the user mindset, behavior, and how best to use it to deliver results, all while utilizing insightful data insights.

- Should have prior work experience using marketing automation platforms like MoEngage, Clevertap, WebEngage, Smartech etc.

WHAT YOU BRING

- Bachelor's degree - ideally in Business, Marketing, quantitative or technical field.

- Up to 2 Years of experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, push, SMS, in-app, site, etc.).

- Proficient with Excel

- Familiar with analytics dashboards