Role in brief : We are currently building an exciting multi-category, digital first, direct to consumer, commerce business for couple of new brands in Food &amp; Fashion category. This person will lead the development and delivery of the Fashion brand's digital presence and drive purchasing behavior using all available digital, direct to customer channels, including emerging platforms and technologies.&nbsp; The incumbent will lead all digital strategies including marketing campaigns, social media, SEM/SEO, web content and any other digital elements. He/she will be responsible for developing online advertising campaigns, developing associate programs in conjunction with agencies, advertising effectiveness control, management of online publishers, conducting market researches etc. Key Deliverables : - Responsible for driving the growth, development, execution &amp; measurement of multi-platform digital strategies across the portfolio of brands. - Develop comprehensive, multi-channel digital marketing strategies to connect the brand to the online consumers and drive traffic by providing a clear roadmap that orchestrates all relevant digital channels and tactics into actionable plans that span web, content marketing, social channels, e-commerce, search and social advertising, SEO, marketing automation, applications and media outreach - Work with the brand manager to develop content &amp; community strategies to attract and engage our target consumers and business. - Generate content concepts and timelines for social campaigns both regularly timed and related to product launches, surrounding the customer with a 360- degree brand message that drives customer engagement and consideration - Integrate digital into all Innovation projects to drive product launch, trials, feedback and sales - Drive online &amp; offline activations, scout for online partnerships, CRM and database marketing - Create framework for measurement of pre and post reach and promotion effectiveness - Lead digital media research projects across the business generating actionable insights for the brand team to execute upon. - Identify trends and insights, and optimize spend and performance based on the insights - Leverage data and analytical insights to drive strategy and recommendations across business functions including website / social performance, data partnerships and programmatic campaign performance. - Manage third party agencies, ad networks, other service providers and vendors in the debriefing and execution of eCommerce and media strategies.

Mumbai

Future Group - Lead - Marketing 

Future Group - Lead - Marketing  ,Job Description for Future Group - Lead - Marketing  in Future Group in  Mumbai for (5-7) years of experience. Apply Now!

Job Description for Future Group - Lead - Marketing  in Future Group in  Mumbai for (5-7) years of experience. Apply Now!