Future Group - Lead - Digital Marketing

Job description:

Role Summary:

Performance Marketing establishes and implements digital strategy to drive revenue and grow business for HelloZindagi. The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.

Responsibilities:

- Create and implement a digital marketing strategy to drive awareness, traffic, leads and conversions

- Devise the strategy for PPC, Affiliate, and Performance marketing, and lead the in-house teams for management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS).

- Responsible for setting the category-specific Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting, and execution across multiple channels (owned & paid).

- Generate website & app traffic/searches with multi-channel & testing approach

- Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth

- Setting up attribution models, multi-channel tracking

- Create, maintain, and optimize PPC campaigns, ad-copies, landing pages, A/B testing, budgeting

- Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

- Manage third parties effectively such as digital agencies and service provider

Requirements:

- MBA in Marketing or any other related field with a minimum of 5 years of experience in performance marketing, with experience of leading a team.

- Experience in marketing automation tools like Intercom, Web Engage & Clevertap

- Good understanding of PPC, programmatic, social and affiliate-based marketing with proven results

- Strong data-driven orientation and analytical mindset with a focus on ROI

- Comfortable working in a fast-paced environment

Work Location: Hybrid - Mumbai

About Hello Zindagi:

Hello Zindagi is an InsureTech platform that offers contextual insurance in a blink.

We are a team of consumer obsessed & driven people. With Hello Zindagi, we want to reimagine insurance through a consumption lens for millions. We are a B2C and B2B2C platform that wants to simplify the way insurance is experienced with principles of transparency, trust and contextualize. The multiple ideas that we are building upon are all about an experience beyond the way insurance is understood or sold at present in India.

If you are a passionate mind with the courage to reimagine, execute and grow, you are most welcome to join hands with us in any form.

Our Digital Marketing team is composed of talented and driven problem-solvers. We never stop learning, we teach one another, and we take immense pride in our work. We are a small team and thus every individual has the opportunity to create a huge impact.

A sneak peak into the opportunity:

- 7+ million active customer base (Mostly acquired in last 6 months)

- 6+ million Insurance policies issued

- Created community for 2 & 4 Wheeler vehicle owners (currently in the beta version and onboarded 120K+ users in no time)

- A rapidly growing team in tech + product with some of the finest folks in the industry

- A rapidly growing team of PMs

- An opportunity to build products that influence insurance awareness and buying at the grassroot level.