Future Generali - Senior Manager - Digital Marketing

Job Title - Senior Manager - Digital Marketing-

Job Location(s) - Mumbai

Work Experience - 5-9 yrs

Reporting Relationship - AVP - Marketing-

Branch / Location - H.O.-

Function / Department - Marketing-

Organisation Structure - Reporting to AVP - Marketing

General Accountability

Should be responsible for the following Digital Assets within the framework of Generali Brand Guidelines:

- Website: Content Updation, Product Launches, Display Advertising, Frequent tweaks to enhance customer web journey /experience, support the development of the e-Sales platform (new product pages)/coordinate with agencies/web aggregators

- Customer Portal: Constant development/addition of features to enhance customer experience, frequent updation of new initiatives/offering to solicit new business from existing customers

- App Development: As and when required

Nature & Scope of position

- Build, develop and execute Digital Campaigns (Display, SEO, SEM) by coordinating with Digital Agencies

- Brief, negotiate and execute Digital Media Buying by coordinating with Digital Media Agencies

- Assist in building new web pages, day-to-day maintenance of the website - refresh content, get creatives,

- Contribute to drive the e-sales business by way of Digital Performance Campaigns (Execution, Monitoring and Analytics)

- Competitor benchmarking

- Legal approvals needed from time to time on websites,

- Driving traffic to the website and the customer portal, by way of SEO, S.E.M.

- Liaise with the agency to ensure work is done

- Web analytics

- Play the role of an enabler between Marketing and I.T. keeping organisation goals in mind-

Dimensions - Liaise with external vendors - Digital agencies and online publishers

Specific Accountability

Development, update and on-going maintenance of FGLI websites and e-sales platform, liaise with legal for all approvals, generate e-sales and maintain analytics for all the digital activities done

Key relationship/ customers

Digital agencies and vendors, Policy bazaar, FGLI teams across marketing, sales, I.T and Ops

Competencies

Ability to brief digital creative agencies for creation of digital campaigns based on marketing insights and competitive landscape

- Ability to think digital and translate digital ideas into reality-

- Good data orientation and creative thinking-

- Team player-

- Hard working & willing to learn-

Education & Experience- Worked on website projects.

Well aware of concepts such as wireframes, CMS, user testing, design, UAT, website launch-

- PG/MBA Marketing-

- Exposure to Digital Marketing areas such as SEM, SEO, e-sales, Google Analytics etc-

- Experience in similar function in a large size financial services organisation-

- Understanding of I.T. concepts such as CMS, UAT environment, etc-