Future Generali - Deputy Manager - Digital Marketing

JD

Paid

- Build, develop and execute Digital Campaigns (Display, afficticts/Facebook, SEM) by coordinating with Digital Agencies

- Brief, negotiate and execute Digital Media Buying by coordinating with Digital Media Agencies

Owned

- Assist in building new web pages, day-to-day maintenance of the website - refresh content, and drive SEO.

- Contribute to drive the e-sales business by way of Digital Performance Campaigns (Execution, Monitoring and Analytics)

- Competitor benchmarking

- Driving traffic to the website and the customer portal.

Earned

- Run brand campaigns on Social media

Other :

- Legal approvals needed from time to time on websites,

- Liaise with the agency to ensure work is done

- Web analytics

- Play the role of an enabler between Marketing and I.T. keeping organisation goals in mind

Dimensions: Liaise with external vendors 

- Digital agencies and online publishers internal I.T and ops stream

Specific Accountability Development, update and on-going maintenance of FGLI websites and e-sales platform, liaise with legal for all approvals, generate e-sales and maintain analytics for all the digital activities done

Key relationship/ customers: Digital agencies and vendors, FGLI teams across marketing, sales, I.T and Ops stream

Competencies:

- Ability to brief digital creative agencies for the creation of digital campaigns based on -marketing insights and competitive landscape

- Ability to think digital and translate digital ideas into reality

- Good data orientation and creative thinking

- Team player

- Hard working & willing to learn

Education & Experience

- Worked on website projects. Well aware of concepts such as wireframes, CMS, user testing, design, UAT, website launch

- BBA or PG/MBA Marketing

- Exposure to Digital Marketing areas such as SEM, SEO, e-sales, Google Analytics etc

- Experience in similar function in a large size financial services organisation

Salary offered: 3-10LPA