Future Generali - Deputy Manager - Campaigns & SEM

Campaign : 

- Plan & execute marketing automation/campaigns using relevant tools and provide nudges on various touch points of user journey

- Enrich existing user experience by providing them relevant information on various communication channel, while ensuring least possible friction

Paid : 

Build, develop and execute Digital Campaigns (Display, afficticts/Facebook, SEM) by coordinating with Digital Agencies

- Brief, negotiate and execute Digital Media Buying by coordinating with Digital Media Agencies

Owned/Earned : 

- Assist in building new web pages, day-to-day maintenance of the website - refresh content, and drive SEO.

- Contribute to drive the e-sales business by way of Digital Performance Campaigns (Execution, Monitoring and Analytics)

- Competitor benchmarking

- Driving traffic to the website and the customer portal.

Other:

- Legal approvals needed from time to time on websites,

- Liaise with the agency to drive deliveries

- Web analytics

- Play the role of an enabler between Marketing and other departments to deliver superlative user experience