Furlenco - Manager - Brand Marketing

MANAGER - BRAND MARKETING

Summary:

We are on the lookout for a skilled Manager - Brand Marketing. If you are good at planning and executing those plans to the tee, this job is for you.

You will be required to:

- Own planning and delivery for all brand marketing initiatives, both online & offline.

- Crack high-impact marketing ideas with limited budgets at hand.

- Be resourceful with strong stakeholder management skills, agility, and an eye for detail.

Roles and responsibilities

Brand Strategy:

- Own the brand marketing calendar for each quarter and for the year.

- Plan for shoots, collaborations, activation, and media interventions as per the larger marketing calendar.

Social Media:

- Develop and implement social media strategy to increase online presence and improve brand awareness/consideration.

- Manage and oversee social media content. Work with cross functional teams to ensure content quality.

- Define social media KPIs. Measure success of every social media activity.

Comms. Strategy:

- Liaison with cross-functional teams to understand the communication mandate for all online and offline marketing initiatives - app/website, email/sms/push, ads, and physical stores.

- Craft the campaign brief, list of deliverables, and the network plan in line with communication objectives and KPIs.

Project Management:

- Plan and own the delivery of all required marketing collaterals, and ensure they go live as per campaign timelines.

- Work with the internal creative team and external agencies to crack ideas, concepts, and formats as per the brief, and ensure timely creation and necessary adaptations.

- Own end-2-end campaign delivery and impact across all brand initiatives.

Research & Analytics:

- Own the analytics and reporting for all brand marketing initiatives

- Periodic tracking and reporting of creative performance, including learnings & next steps

Requirements and Skill Set:

- MBA or equivalent would be ideal. But if you have a bachelor's degree in a relevant field with experience to boot, you will do just fine.

- At least 3 years of professional marketing experience. Experience working in online or e-commerce companies would be preferable.

- Should be skilled at project management and stakeholder management. Basic copy writing and designing skills will be an added advantage.

Perks include:

- Industry competitive salary packages with benefits

- Exposure working with some of the best minds in the industry.

- There is no probation period for anyone who works with us at Furlenco

- A positive work atmosphere that encourages collaboration and holistic development

- We provide a comprehensive insurance cover for you and your family.