- Manage DM channels - Ideate & own digital paid media strategy for all digital channel: SEM, FB, Youtube, Shopping, Display/Discovery, Paid Social, Affiliate etc. - Manage all digital campaigns, from ideation to media planning to optimization and performance analysis - Drive marketing programs which are highly targeted, basis content affinity of relevant segmented audience cohorts - Work with affiliate partners to optimize install & conversion campaigns - Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact - App Marketing/User Engagement & Retention - Provide strategic directions to increase revenue generated through Furlenco's app by driving higher installs and nurturing app leads - Oversee all app acquisition and engagement marketing campaigns (e.g., install campaigns, push, email, in-app message) - Implementation of custom events and analytics tools (Appsflyer) - Strategize and create user journeys and communication on Moengage/other CRM tools - Suggest and onboard new app acquisition channels (other than Google and Facebook) - Leverage data to understand user conversion funnels, LTV/CAC, and cohort behaviour to design influential in-app marketing campaigns that will improve app behaviour or reduce churn

Bangalore

Furlenco - Assistant Manager/Manager - Digital Marketing 

Furlenco - Assistant Manager/Manager - Digital Marketing  ,Job Description for Furlenco - Assistant Manager/Manager - Digital Marketing  in Kieraya Furnishing Solutions Pvt. Ltd./furlenco in  Bangalore for (4-6) years of experience. Apply Now!

Job Description for Furlenco - Assistant Manager/Manager - Digital Marketing  in Kieraya Furnishing Solutions Pvt. Ltd./furlenco in  Bangalore for (4-6) years of experience. Apply Now!