Furlenco - App Marketing Role

Responsibilities :

- End-to-end ownership of app marketing (organic and paid)

- Provide strategic directions to increase revenue generated through Furlenco's app by driving higher installs and nurturing app leads

- As App Marketing Manager you will oversee all app acquisition and engagement marketing campaigns (e.g., install campaigns, push, email, in-app message), A/B testing, implementation of custom events and analytics tools (Appsflyer)

- Suggest and onboard new app acquisition channels (other than Google and Facebook)

- Leverage data to understand user conversion funnels, LTV/CAC, and cohort behaviour to design influential in-app marketing campaigns that will improve app behaviour or reduce churn

Requirements :

- 1+ years of marketing or relevant business experience required Proven track record of managing app marketing activities, app referral programs, and having worked in an app only business

- Proven track record of driving significant app growth

- In depth understanding of the complex App marketplace and its limitations

- Operational knowledge of the best tools / solutions to accelerate app growth / shrink limitations

- Strategic vision towards an app first approach

- Growth hacking mentality: Product led, data driven, highly creative

- Proficient in a range of tools across the marketing stack, Mixpanel, Appflyer, MoEngage, Google Analytics

- Previous significant experience in leading teams, impactful prioritisation of app marketing activities, onboarding and educating others on app best practice