Furlenco - Analyst - Retention & Loyalty Data

Analyst-Retention & Loyalty

- We are looking for an experienced, innovative, and data backed Analyst. If you are someone who has a passion for shaping consumer behaviour and growing a business around it then we would like to hear from you.

- Furlenco is India's largest furniture rental company. It is also the ONLY Indian e-commerce company amongst the 1000 High-Growth Companies in ASIA Pacific by Financial Times, 2018 Rankings.

- Objective : Establish Furlenco as the category leader in online furniture rental

What the role is :

- Working on strategies to retain customers and increasing customer lifecycle value

- Customer lifecycle monitoring and adaptive daily reporting

- Leverages data from all aspects of the organization in an effort to uncover impact to churn (including NPS, customer sat and loyalty, brand health, customer experience and competitive intelligence), etc.

- Developing & Executing Data-driven Loyalty Customer Engagement

- Partners with Marketing and Customer Experience teams to drive connectivity between customer experience, loyalty initiatives and retention

- The detailed analysis of all churn related reports, cutting the data by multiple variables to uncover trends and insights

- Substantial database querying through the use of front and back-end tools in order to acquire data necessary for analytical needs

- Lead analysis focused on uncovering all elements that may trigger customer deflection by reason and customer segment

- Performance tracking and analysis of trends vs plan

- Leads regular reporting and analysis on key customer statistics such as voluntary, non-pay, move churn, etc

- Conducting market research to follow trends and competition

- Working on strategies to increase NPS

What we want :

- 3+ years experience in a highly analytical role managing large data sets and turning those insights into condensed trends for the business preferably in the retail/ e-commerce industry.

- 3+ years experience in analyzing qualitative and quantitative data and use of that data to develop an understanding of marketing & consumer behaviour

- MBA with relevant experience

- Experience of working on BI tools

- Solid business and financial acumen