Fundoo Gadgets - Digital Marketing Head - Online Sales

Digital Marketing Head for Online Sales - For a Leading Ecommerce Gadgets Store

The candidate will be responsible for entire digital marketing activities of the online store and drive online sales through :

- Digital Marketing

- PPC

- SEO

- Campaign Management

- Conversion ratio optimization

- ROAS Optimization

- Social Media

- The person will be responsible for executing and managing our SEM & SMM campaigns, including but not limited to keyword research & analysis, creation of compelling ad copies, competitive analysis, campaign build outs, campaign management and running Re-targeting campaigns on Facebook & Google, and optimizing the purchase funnel. The ideal candidate should have a proven track record of having successfully handling a budget of over USD 1 Million per quarter .

- Develop and evaluate KPIs in the form of Customer Acquisition, Engagement levels, Funnel Movement & Sales Targets

Qualifications :

- Overall 5 to 12 years experience of which minimum of 5-7 years in digital media planning and execution 

- Proven capability of driving large scale customer acquisition through digital marketing

- Experience of creating and managing UAC for E-commerce companies and PPC search marketing

- Should have understanding of conversion tracking and analytics

- Knowledge of website analysis using different analytics tools including Google Analytics

- Proficient with tools such as keyword tool, traffic estimator etc.

- Work effectively in teams in a challenging start-up setup

- Prior SEM experience working in a ecommerce with Google Certifications would be a plus

Salary offered: 10-15 LPA