Financial Software & Systems - Manager/Assistant Manager - Product Marketing

We are looking for a Marketer who is a self-starter and passionate about creating a global product brand. This is a hands-on role which requires you to roll up your sleeves and define as well as Execute Marketing strategy for key FSS products.

Experience : 4 to 12 Years

Position : Product Marketing Manager / Asst Product Marketing Manager

Location : Chennai

Core Responsibility Areas :

- Aid with comprehensive product marketing plans for key markets in which FSS operates

- Analyze market trends and customer pain points to craft a unique and compelling value proposition for FSS solutions in the financial services domain.

- Liaise and collaborate with Product management, Presales, Sales to arrive at the positioning and messaging for different solutions

- Drive and execute the GTM strategies laid out for solutions to generate demand in the market and convert them to marketing qualified leads

- Enable Sales - Create core marketing assets like presentations, brochures, campaign messages, videos, social and web content to drive multi-channel marketing programs as well as enable market-facing teams

- Support client facing teams with pitch presentations and account-based marketing efforts

- Develop thought leadership White Papers/Case Studies to enhance brand visibility

- Collaborate with digital marketing and PR teams to design outreach programs and maximize market coverage and outcomes

- Work with analyst relations team to bring about better mindshare and appropriate ratings for FSS solutions in the analyst community

Core Skills :

- MBA in strategy or marketing from a reputed institution

- Excellent written and verbal communication skills

- Exceptional capabilities to source and analyze data to identify potential opportunities in the market

- Excellent people and management skills to interact and collaborate with colleagues within team, cross-functional teams and third parties to achieve end goal.

- Should be a team player

- Proven analytical thinking, strong project management skills, attention to detail and exceptional organizational skills are - essential

- Ability to think strategically and tactically, with excellent attention to detail