Freshtohome Foods - Senior Manager - Digital Marketing - IIM/MDI/ISB/FMS

Roles and Responsibilities-

As a member of the digital marketing team, you would need to:

- Devise innovative growth strategies, by developing a deep understanding of our target consumers

- Have a deep understanding of digital marketing channels and driving scale on customer acquisition and driving top of the funnel for the business

- Identify new growth opportunities within your channels and outside to acquire new and engaged users.

- Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth.

- Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses.

- Curate insights from FB & LinkedIn Business Manager, Google Analytics, Google Ads Manager to map customer journeys and buyer segments.

- Create a performance metrics framework to set and evaluate goals for every campaign.

Key Skills:

- Hands-on FB Ads Manager, Google Adwords, Programmatic - DV360, Affiliate, Alliance, Re-targeting and other digital channels

- A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

- Passion & hustle to take on & solve problems individually and within cross-functional teams.

- Strong verbal and written communication skills and collaborative working style are a major plus.

- Managing a small team of digital marketing executives / analysts and building a team over time

Basic Qualifications :

- 5+ years of experience in a digital marketing role, ideally from ecommerce or consumer SaaS platforms and having managed budgets upwards of 20Cr. per year

- Education qualification from top tier engineering colleges (IITs / NITs)

- Having exposure in both India and international markets is an added plus

- Having SQL knowledge is a plus.