Freshtohome Foods - Head - CRM/Growth

Key Skills :

- CRM Strategy, Planning, CRM Analytics, CRM Campaigns

- Heading the CRM initiatives for FreshTohome.com

- Developing and executing customer retention strategies.

- Develop and implement marketing techniques that will drive new customers

- Set specific marketing strategies to retain customers

- Plan and manage multi-channel marketing campaigns

- Suggest new methods to address customers' needs

- Strong leadership capabilities with the ability to inspire and coach the CRM team.

- Implementing successful cross-selling, upselling and retention activities both at a hands on and strategic level.

- Track marketing metrics and trends, like conversion rates and web analytics

- Assist with organizing promotional events to reach prospective customers

- Review and select CRM software that meets our company's needs

- Conduct market research to follow trends and competition

- Customer experience with exposure to process optimisation.

- Strategizing, planning and executing CRM campaigns basis data understanding & analysis.

- Experience in P&L/budget management

- Should be results driven.

- Strong commercial acumen with the ability to rapidly quantify opportunities.

- Be commercially and customer driven