freshOk - Director - Sales

Director of Sales

- Building, managing and engaging a distribution network for fresh fruits.

- Sustain a separate line of business within organized retail for branded premium fruits

- Develop business with unorganized & organized retail Pan India for fruits.

- Build and Lead a sales team, train them and align them in delivering targets for product groups across seasons.

- Develop business with Wholesaler for fruits (branded and unbranded) & sustain a profitable relationship.

- Handling Modern Trade players - SPAR, Walmart, Modern Chain etc.

- Handling General trade - shops, hawkers, unorganized retailers in Delhi-NCR

- Tracking competitors' activities and providing valuable inputs for fine tuning sales and marketing strategies.

- Negotiate and close agreements with large customers

- Monitor and analyze performance metrics and suggest improvements

- Prepare monthly, quarterly and annual sales forecasts

- Ensure operations within laid down credit norms.

- Maintain accurate records of all pricings, sales and activity reports with strong focus on compliance and controls

- Managing Account receivables

- Resolving customer's trade issues, complaints and operational matters