About the Role: Fraazo is looking for a passionate marketer to lead its brand communication efforts as Brand Head. You will be joining a dynamic team which is working towards making Fraazo leader in the FMCG Retail. He/ She will play a primary role in leading and driving the brand marketing department while building strong relationships across the business. What will you do: - Lead the Brand & Content mandate across multiple offerings - Lead a team of brand communication managers and designers - Strike a balance between design and content to help create compelling narratives across all digital touch points - Create high quality content (short and long format copy) to be used across platforms - Take ownership of the brand's voice by defining guidelines and best practices across products and platforms - Conceptualize brand led ideas that can elevate Fraazo's awareness, recall and positioning in key markets - Work with digital teams to create digital first assets that can help drive acquisition & engagement - Develop Brand Offer for the brand, variants and new product lines - Packaging and Communication - Develop Annual marketing plan including Go to Market Plan for current brand and New Launches and execute the approved plans - Work closely with Advertising/Media agency for all ATL creative development & execution and with internal BTL team for planning and execution of BTL initiatives. Major works include- Innovations, creative development, Digital mediums to drive consumer awareness, consideration and trials. - Identify competitors- brands, assess consumer perception and decide the right positioning for the products. - Liaison with various stakeholders of a new product launch roadmap and prepare regular trackers - Regularly Interact with consumers/non-consumers of the company, competitor brand and retailers through Market Surveys during Market visit. - Market visit in a Quarter for Consumer Insight. Participate in brand researches where possible. - Identify and deliver new/innovative BTL support material/activation (Monthly Meeting). You should apply If you have: - Master's degree in Marketing, Business, or related field. Preferable from Tier 1 College. - 4-6 Years of solid experience in Brand Management/ brand development with minimum 2-3 years of experience as Brand manager in - FMCG, durables etc. - Should have exposure in P&L responsibility, Consumer insights, communication strategy - design, execution, TVC etc., Media planning exposure, Digital Marketing, Packaging etc. - Should have experience in managing brand activity in media & digital space for at least 1 Launch Cycle. - Strong in Ideation, strategic thinking and ability to execute tasks independently

Mumbai

Fresh VnF - Brand Head 

Fresh VnF - Brand Head  ,Job Description for Fresh VnF - Brand Head  in Fraazo in  Mumbai for (3-6) years of experience. Apply Now!

Job Description for Fresh VnF - Brand Head  in Fraazo in  Mumbai for (3-6) years of experience. Apply Now!