FreeKaaMaal.com - Manager - Digital Marketing - SEM/PPC

FreeKaaMaal.com - India's biggest bargain hunting site is searching for an experienced PPC search specialist. The ideal candidate for this position will have prior search engine marketing experience, be data-driven, and have proven success managing numerous search engine marketing campaigns. As part of our Search Engine Marketing Team, you will create new campaigns, conduct bid management and optimization, prepare reports and develop landing pages and keyword copy in support of advertiser goals.

Confidence, accountability and action-oriented attitude and habits are keys to success. The SEM Specialist will work closely with our Client marketing team to ensure that their Search Engine Marketing campaigns and other digital products are attaining peak performance levels.

Job Responsibilities:

- Develop keyword lists and ad copy for search campaigns

- Create new paid search campaigns (PPC, Display, and Mobile) utilizing various internal Web-based systems

- QA campaigns before launching

- Proactively make campaign and keyword optimization changes as needed

- Budget management

- Keyword Research

- Competitive Analysis

- Assess landing pages used in search engine marketing campaigns

- Create campaign reports

- Monitoring of new trends in Search and making recommendations to client-facing staff

- Creating and managing Facebook ads using Facebook power Editor

- Must have excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail

- AdWords Certified ( Not mandatory)

- Other duties as needed

What we would like to see :

- 2-3 years search engine marketing on Google, Bing and Facebook

- Familiarity with Google Analytics or other third party analytics and optimization tools

- Basic Excel skills

- Must have the ability to multi task and work within firm deadlines

- Candidates must have the ability to interact with all levels of the organization

- Prior experience with PPC and SEO management platforms

- Knowledge of HTML and CSS