Freecultr - Growth & Retention Lead

FREECULTR is a homegrown brand offering premium, comfortable and sustainable innerwear, loungewear, and activewear, founded in 2019 and headquartered in Delhi, A brand where comfort meets style, premium meets affordable and skin meets its first love! It's all about designing essentials that are good for you and the environment.

The brand story begins with the far-sighted vision of two technology-driven friends Shrey Luthra and Harshit Vij, who set out on a quest to solve intimate clothing problems for men. Today, they boast better, more comfortable, and exquisite innerwear, loungewear, and activewear, for both men and women. The DC2 premium brand raised Series A in January 2022 and is backed by Sixth Sense Ventures.

The Opportunity: Growth and Retention Head

About the Role:

- Responsible for the 360-degree digital aspect of digital business

- To manage the paid business and help in increasing the business via all the paid channels

- Work on engagement funnels on a day-to-day basis and design appropriate strategies

- Lead and develop annual planning and strategy under each category

- Manage all the campaigns keeping ROAs and CAC in mind

- To get new customers and ensure customer retention for continuous growth

- Collaborate with internal teams to ensure that marketing objectives are understood

- Manage reporting and analytics, providing executive summaries and recommendations of sales KPIs as well as search term analytics and competitive benchmarking.

- Build & manage e-commerce marketing calendars to ensure maximum efficiency to drive revenue and manage the execution of the calendar.

- New channels of marketing for acquiring new consumers

- Work on increasing the conversion rate, repeat and consumer retention strategies

- Work on building healthy Cohorts

Skills Required:

- Should have prior experience in growth and retention

- Understand the growth aspect of Freecultr

- Critical thinking and the ability to quickly assess opportunities and challenges

- Ability to manage multiple projects simultaneously and prioritize demands

- Experience managing and nurturing junior team members