Role : Social Media Lead Department : Marketing Location : Gurgaon Stream : Marketing Reports to : Marketing head About the organization : FreeCharge, a wholly owned subsidiary of Axis Bank Limited, we are in the business of digital payments with over 60 Million Users & 4 Lacs+ merchants. Our focus is to create an ecosystem of innovative products and features which enable seamless transactions, without the need for cash. We launched our wallet in September 2015 and customers are using it to pay across both Online & Offline channels. Our vision is to become a financial solutions brand by creating an ecosystem of innovative products and features which will cater to the ever-growing tribe of digital first consumers Statement of Purpose for this role : - Build highly engaged community of Freecharge users Summary of essential job functions : Social Media Lead is a key role in team marketing. The person will be responsible to keep the brand alive on various social media platforms and continue to drive brand affinity. Job Responsibilities : - Drive engagement and product adoption through various social media platforms - The person will be responsible for development and execution of content marketing strategy for the brand - Nurture the community of Freecharge users - Measure and analyze the performance of various social media activities for better ROI - Work closely with various agencies for development of social media activities and developing social media content for various activities - Own the consumer listening piece - Work cross functionally with other teams within the organization Minimum requirements (Education Qualification & Work Experience) : Education Qualification : Graduation from an accredited college or university. MBA will be an added advantage Work Experience : 4-8 years of work experience in managing social media for a consumer facing brand What makes you suitable for this role? - Shown prowess in developing highly engaging social media campaigns - Understanding of cultural context and relevance of social media - Good understanding of brand development - Good understanding of content marketing - Good understanding of creation and publishing of high quality, original social media content - Should have a knack for engaging content aligned to the brand development objective - Knowledge of tools to build and manage social media campaigns for better targeting and improving ROI - Knowledge to leverage the tools for social media monitoring and listening - Attitude to work with cross-functional teams

Gurgaon/Gurugram

FreeCharge - Lead - Social Media 

FreeCharge - Lead - Social Media  ,Job Description for FreeCharge - Lead - Social Media  in Freecharge in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!

Job Description for FreeCharge - Lead - Social Media  in Freecharge in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!