Job Description:
- Monitor and forecast marketing and sales trends
- Measure the effectiveness of marketing programs and strategies
- Devise and evaluate methods for collecting data, such as surveys, questionnaires and opinion polls
- Gather data about consumers, competitors, and market conditions
- Analyze data
- Convert complex data and findings into understandable tables, graphs, and written reports
- Prepare reports and present results to clients and management
Required Skills Set:
- Analytical skills: - Market research analysts must be able to understand large amounts of data and information.
- Communication skills: - Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
- Critical-thinking skills: - Market research analysts must assess all available information to determine what marketing strategy would work best for a company.
- Detail oriented:-Market research analysts must be detail oriented because they often do precise data analysis.
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