Fractal Analytics - VP - Analytics - Marketing Effectiveness - CPG/Retail

Summary:

- The Vice President of Marketing Effectiveness is a leadership position responsible for providing best in class analytical services delivery. Must be a well-rounded leader, with the ability to approach projects both operationally and analytically.

- The Vice President will engage with large, world class clients to ensure timely delivery of ongoing and ad-hoc analyses, modeling, and strategic consulting to support the client's marketing programs and result in the greatest impact to their bottom line.

- This individual should be a proven expert in applying and fitting diverse analytic methodologies to problem solving in the area of marketing effectiveness, CRM and Digital media Analytics.

- The key focus of this position will be around influencing the customer decision journey, improving Customer Experience & Retention using analytical methods and business intelligence

Position Expectations:

- As a practice leader, develop the IME Practice, lead a team of people comprising of both direct and indirect reports and motivate the group through clear communication and strategy

- Drive client-specific business planning, forecasting, budgeting, and measurements / Engage with clients to identify opportunities to institutionalize analytics across client organizations

- Leads team in the data synthesis process and creation of actionable insights, implications and recommendations to address client's business issues and /or identify opportunities

- Sets culture of strategic and creative thinking by teaching and mentoring associates to see the big picture

- Is able to attract and retain high caliber talent

- Develop and/or communicate strategy to implement the objectives of the organization and guide others in linking their activities to the objectives.

- Participate in the sales process to scope client needs and frame up Fractal's approach.

The Person : Qualification & Experience

- 11 + years of experience in business consulting with an emphasis in the CPG / Retail Analytics, CRM Analytics and Digital Media/Social Media Analytics with at least 3+ years of leadership experience

- Excellent track record of engaging at C-suite level and excellent at stakeholder management and is able to drive groups, including senior level groups, to conclusions

- Selects from a range of analytic methods to design and conduct analysis appropriate to each project

- Must have excellent project/program management skills and have experience managing multiple work streams and projects at one time

- Knowledge of variety and advanced analytic and research approaches, including: marketing mix models, price/promotion models, SEM, segmentation and forecasting

- Good Thought Leadership & ability to structure & solve business problems, innovating, where required

- Outstanding presentation communication skills (Oral and written)

- Must have the ability to adapt to changing business priorities in a fast paced business environment

The Person : Education

MBA or advanced degree in a quantitative discipline is required or BE or Masters