Fractal Analytics - Senior Consultant - Marketing Analytics

Fortune 500 companies recognize analytics is a competitive advantage to understand customers and make better decisions. We deliver insight, innovation and impact to them through predictive analytics and visual story-telling.

- Our mission is to help companies move towards higher levels of sophisticated and institutionalized use of analytics.

- Understand, predict and influence consumer behavior

- Improve marketing, pricing, supply chain, risk and claims management

- Harmonize data, visualize information, build dashboards and forecast business performance.

Key competencies :

- Data Science, Analytics and Business Intelligence professional with exposure across Sales Analytics, Marketing Analytics, Price Analytics, Solutions Analytics, Customer Behavioral Analytics, Operations Analytics, Business Analytics, Text Analytics and Business Consulting

- Building the sales analytics capability for all the geographies and lead country deployments

- Customer Analytics methodologies like RAD/RFM segmentation, market basket analysis, profiling, Cross Sell / upsell, bundling, Propensity to buy etc.

- Design of approach and solution based on statistical methodologies and analytics algorithms

- Data preparation and integration for application of analytics algorithms and analysis procedure

Job Responsibilities :

- Act as a consultant, advisor and proactively design KPI's and build analytics to optimize business performance

- Analytics and Business Intelligence professional and consultant with exposure in Customer analytics, pricing, CPQ, Health Systems Solutions, Sell in/Sell out, etc

- Work with Business partners & Senior Leadership, building analytics capabilities .

- Understanding business problems, requirements and translating it to analytics problem statement

Experience :

- 5-9 years of experience in Sales Analytics, Marketing Analytics & Customer Analytics domain

- Stakeholder Management

- Knowledge of R/Python mandatory

- Should have at least 4-5 years of hands-on modeling experience on SAS or R

- Knowledge of at least a few analytical approaches required

- Should have 1-2 years of experience in marketing/campaign analytics.

- Experience in Python / Machine Learning

- Excellent problem solving skills and communication skills required

- Should have worked on engagements that require interpreting findings & extracting insights

- Experience in Qlik View and Qlik Sense solution design (data model, business layer and presentation layer)

Education : Preferably an MBA or an Engineer with relevant experience

Candidates will be redirected to the careers page where they will have to register for their candidature to be taken forward.