Fractal Analytics - Engagement Manager - Digital Analytics

Engagement Manager, Digital Analytics

Role and Responsibility :

Client Engagement :

- Partner with strategic clients to help them map their business goals into optimal marketing programs through incorporation of digital analytics, attribution modelling & optimization.

- Lead client engagements/ assignments and ensure appropriate resource allocation & utilization during the course of the projects.

- Ensure that all deliverables meet client expectations, and they adhere to all regulatory requirements.

Capability Development :

- Understand client's business questions and able to develop solution architecture especially in the area of digital marketing & ROI, campaign analytics using DMP etc.

- Work with the team to help build cutting edge solutions by developing & testing modular, reusable, efficient and scalable code on a suitable platform.

- Able to guide and train colleagues across the organization on digital solution methodologies.

Attributes and Skills :

Digital Marketing & ROI :

- Experience in building statistical multi-channel attribution models to estimate offline-online synergies along with direct their impacts using aggregated time-series data.

- Ability to understand & analyze digital data with best-in-class web analytic tools, such as Google Analytics, Adobe/Omniture, Webtrends, CoreMetrics etc. to perform conversion funnel analysis, landing page optimization etc.

- Digital Campaign Analytics using DMP

- Good understanding of digital targeting via Ad Servers, DSPs, SSPs through Data Management Platforms (DMPs).

- Ability to create target segments for digital re-targeting campaigns using statistical /machine learning algorithms, design offers & measure campaign effectiveness.

- Desirable experience with Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

- Should be well versed with open source tools/platforms such as R, Python, or others to assemble, manipulate, analyze and model digital data.

- Experience of using business intelligence tools (e.g. Tableau, Spotfire etc.) and presenting recommendations in a clear and concise way.

- Strong analytical thinking and problem solving skills. Ability to creatively solve business problems, innovating new approaches where required.

- Experience in interfacing with clients or high-level executives with outstanding oral and written communication skills.

- Must have project management skills and have experience managing multiple work streams at one time.