Fractal Analytics - Consultant - Digital Analytics

Responsibilities :

Analyze and understand digital assets, including web pages, mobile pages and digital campaigns of customers. Build a reporting solution to help customers gauge campaign performances across owned, earned and paid media, including Social Media. Provide insights and recommendations to improve campaign performance and increase channel effectiveness by understanding attribution modeling, performing A/B testing or doing Competitive Intelligence.

Qualification & Experience :

- Experience in Adobe Analytics or Site Catalyst or Omniture - 2-3 years

- Experience in Google Analytics - 2-3 years

- Well conversant with the complete digital process: Extraction of data from Adobe, building reports and dashboards in Excel or using tools like Tableau, Qlikview

- Web Analytics experience in analyzing digital campaigns across channels: Display, SEM, SEO, Emails

- Understand the Campaign Analytics process in Digital - Conversant with how campaigns work and how to measure their performance effectiveness

- Experience n A/B Testing

- Understand Attribution Modeling and what helps in Conversions

- Good knowledge of database and data warehouse/data lake - Oracle, SQL Server, IBM DB2

- Experience in Reporting and Dashboarding - Tableau, Qlikview, Spotfire, PowerBI

- Experience in tag management - Testing whether tags are present in websites and adding codes

- Experience in Social Media Marketing - Getting data from social media tools and analyzing them

- Experience in working with Ad Agency tools like Sizmek, Adwords

- Experience in Competitive Intelligence tools like SEMRush or Conscore

- Experience in analyzing traffic and leads from Mobile devices

- Experience in modeling techniques using SAS or R

- Experience in customer segmentation and targeting using advanced analytics techniques

Tools/Software : Adobe Analytics, Google Analytics, Oracle DB, Tableau, Qlikview, Radian 6, SEMRush,Sizmek, Adwords, Eloqua, R, SAS, SPSS

Redirection link : please apply through the external Fractal Analytics link