Forsys - Director - Marketing - IIM

Role Brief

Working with internal delivery leads to devise go to market strategies, plan, and execute them with a team of passionate individuals

Responsibilities

- Creating a go-to-market strategy and execution of strategy Experience spearheading the entire portfolio of Digital Marketing for Demand generation & Client engagement on social channels and analytics

- Implementing creative methods of visitor engagement leveraging content from including hosting webinars for a global audience

- Marketing automation tools for digital lead nurturing and Email Marketing Experience on Content generation with lead generation in mind - product material & marketing collaterals including website copy, microsites, landing pages, whitepapers, case studies and Landing page optimization.

- Handling Advisory and Analyst relations related to testing vendors and handling Media & PR Relations and overseeing the PR content

- Ability to support Account-Based Marketing including Buyer Persona & Customer

- Profile Mapping in pursuit of larger deals Conducting Software Testing meetups & thought leadership

- Responsible for identifying & applying for speaker slots in top conferences, coordinating with event organizers, backend event sponsorship planning. Responsible for maximizing Event marketing ROI.

Desired Skills And Experience

- B. Tech with MBA from IIM (full time)

- Experience in The marketing or a non marketing function in an IT organizationIn the marketing function of any Non IT organization

- Self-driven with exceptional Marketing & Branding acumen