Forest Essentials - Head - Creative

Creative Head

Responsibilities:

- Spearhead and manage content strategy for all brand campaigns ,connecting brand design, copy and art, creating story and mood boards.

- Develop marketing initiatives that translate business objectives into clear and impactful creative strategies.

- Review and approve creative and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively.

- Review the work of the creative and copy team for all website, print, social media, digital marketing, in-store and outdoor marketing collaterals and retail packaging to keep within brand parameters and synchronized.

- Supervise a cross-functional team of graphic designers, copywriters, photographers/videographers in the development of the creative deliverables.

- Produce fresh, innovative content that translates complex ideas into compelling creative materials and digital experiences.

- Responsible for organizing and directing photoshoots.

- Responsible for brand consistency across platforms

- Conduct period QC for content to check brand salience.

- Responsible for campaign budgeting and maintaining fiscal controls.

- Track market trends and the competitor landscape.

Experience: 8-10 years of experience in a premium/luxury brand or Ad agency