Forest Essentials - D2C Lead

- Create & deliver ambitious growth plans for the brand's D2C platform and take onus of D2C business delivery.

- Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.

- Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue

- Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.

- Work closely with the marketing team to ensure delivery of key KPIs (Visitor traffic, new user acquisition, Net revenue etc)

- Monitor category metrics against goals on a regular basis and deep dive where needed to drive performance

- Closely monitor industry trends and competitor developments (new launches, tech/product features, pricing, etc.)

- Analyse the current trends and forecast future consumer trends basis seasonality, environment/external factors, demand, competitor analysis, etc.)

- Develop a product positioning strategy that drives growth and consumer loyalty

- Be the voice of the customer internally - monitor consumer feedback and consumer insights to drive continuous improvement

- Collaborate with product development, marketing, product/tech and operations to drive cross-functional initiatives

- Deliver customer delight through on-site and off-site interventions.

- Own site optimisation and A/B testing to deliver conversion growth.

- Drive product content and user-generated content optimisation.

- Work closely with the brand teams, supply chain teams and other stakeholders in the value chain on all aspects related to growth, sales, content, and creatives.

- Create a supportive and collaborative environment in which team members are coached, trained and provided with opportunities through development.

Experience & Qualifications:

The ideal candidate for this role should be able to think on his/her feet and have strong problem-solving and analytical skills.

She/he should also possess the following: -

- MBA from a reputed college, with 6-7 years total experience with minimum 2 years' experience in D2C roles and at least 1 year as Digital Marketing lead

- Proven ability to lead teams and work in high-pressure situations.

- Passionate for numbers and scaling figures with an eye for problem solving

- Excellent planning skills, analytical and lateral thinking ability.

- Great at managing relationships, leading teams, and working with multiple stakeholders.

- Ability to drive successful projects with a wide range of people at all decision-making levels.

- Ability to thrive in an ambiguous environment

- Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly. Demonstrated active listening skills, highly consultative and solutions oriented