Forest Essentials - Assistant Manager - Performance Marketing

Assistant Manager - Performance Marketing

Key Responsibilities:

- Responsible for setting the overall performance marketing and acquisition strategy, including planning, budgeting, reporting and execution across channels.

- Manage all efforts and goals on digital paid media: SEM, Display, Affiliate, Paid Social, Direct buys, etc. Serve as the strategic lead for programmatic display.

- Independently launch and optimise all pay-per-click (PPC) campaigns to improve ROAS to meet the business objectives.

- Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue.

- Own & deliver on user growth target. Scale acquisition of high LTV users while maintaining efficiency on CACs and CPTs.

- Drive marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts.

- Set up attribution models, multi-channel tracking and develop robust performance reporting framework, analytics, and ROI tracking for our digital channels to continually optimize and improve our marketing investments.

- Drive marketing effectiveness through continuous A/B testing, innovation using different platforms and new products/formats, active co-creation and planning.

Desired Profile :

- Minimum 3 years of relevant professional experience with digital media; preferably on the agency side or on an e-commerce website.

- Experience in handling large-scale campaign planning, optimization for both performance and brand impact.

- Have a strong working knowledge of Google Ads, Facebook Business Manager, & Google Analytics.

- Varied industry exposure in running PPC, Affiliates, and Display campaigns.

- Working knowledge of Google marketing platform solutions (e.g. Display & Video 360, Google Data Studio, Google Optimise etc.) would be preferred.

- Experience with website analytics tools (e.g. Google Analytics, Tableau etc.).

- Working knowledge of Amazon Advertising & Microsoft Advertising (formerly Bing Ads) is a plus.

- Have prior experience of working with affiliate partners.

- Proven marketing experience and working with the creative and content team to get high performing creatives.

- Well-versed in performance marketing, conversion, and online customer acquisition with flawless day-to-day campaign execution.

- A data-driven, analytical mindset with the determination to get to the bottom of problems.

- Proficient with Microsoft Excel, Word, and PowerPoint.

- Excellent team player with excellent written and verbal communication skills.

- Ability to carry out tasks independently, and with the larger team to meet tight deadlines