Foodpanda is India's leading online food ordering and delivery platform. With menus from 20000+ restaurants across 150+ cities in India available on its cutting-edge app &amp; website, Foodpanda is leading people discover and order great food every day. In December 2017, Ola acquired Foodpanda. Further to that, the company has been constantly working on strengthening the delivery logistics, leadership, technology used and also their engagement with the end consumers. Recently, the company announced the launch of a dedicated technology centre in Bangalore which will venture into machine learning and data sciences to develop a future ready product for all stakeholders. Foodpanda is currently looking for a Digital Marketing - Lead- who has extensive experience in Performance Marketing, App Marketing and Retention in Ecommerce organisations. The role will be responsible for driving the performance and digital marketing team to accomplish the following : - Strategize, plan and execute online marketing campaigns to drive customer acquisition through a variety of paid media channels such as search engine marketing, display advertising (including social media, video, mobile and app install ads), influencers, affiliates and performance marketing. - Management of campaign execution, including : creative &amp; copy development, campaign setup, budget/bid management, A/B testing, reporting and on-going optimization - Manage our ad publishing networks. - Improve the consumer experience and conversion funnel. - Work closely with the creative team to create marketing assets (banners, videos, and other) - Implement and monitor tracking and reporting on KPIs across digital campaigns. - Manage external agencies and partners as needed to support the channel growth. - Ensure that the positioning across channels (online/offline) is uniform and consistent. Required skill sets : - Overall experience of - 8- 12- years, with core Retention &amp; Loyalty experience of at least two years. - Proven leadership and team management skills, has to have led a team comprising R&amp;L managers / channel managers / marketing executives. - Experience of working in a campaign operations, demand generation or marketing operations role with proven growth - Experience in handling high budget campaigns while maintaining solid growth rate and tough handle on key metrics - Basic web development and digital design skills - Continually curious about customer behaviors - Must be highly analytical and data driven - Must be a post graduate from a premium Tier 1 institute - Should have outstanding communication and leadership skills, be collaborative and a team player - Should have a self-starter attitude and possess high integrity.

Gurgaon/Gurugram

Foodpanda - Lead - Digital Marketing - IIM/ISB/MDI/FMS 

Foodpanda - Lead - Digital Marketing - IIM/ISB/MDI/FMS  ,Job Description for Foodpanda - Lead - Digital Marketing - IIM/ISB/MDI/FMS  in Foodpanda in  Gurgaon/Gurugram for (8-12) years of experience. Apply Now!

Job Description for Foodpanda - Lead - Digital Marketing - IIM/ISB/MDI/FMS  in Foodpanda in  Gurgaon/Gurugram for (8-12) years of experience. Apply Now!