Fonterra Future Dairy Partners - Key Account Manager - Modern Trade

Fonterra Future Dairy Partners is a joint venture between Fonterra, the worlds biggest dairy exporter and Future Group, leading retailer of India.

With this venture, Future Consumer Limited of Future Group will enhance its food and FMCG portfolio and will offer a variety of dairy products which are high in demand and consumed daily and would be able to reach its customers with quality dairy products..

This company would be focusing more on value added dairy segment that is expected to grow 50 per cent faster than the dairy sector in the next seven years as milk consumption in the country is also expected to increase by 42 per cent from 196 billion litres at present to 278 billion litres in the next seven years.

Key Job responsibilities -

- Develop the key account strategy and monthly Sales plan in line with annual budgets and company objectives.

- Building strong and professional business relationships with in the assigned Key Account channels

- Sign off the Activity plan for the assigned key account channels in line with MT strategy Develop & Implement Joint Business Plans approach and establish the accurate process. Establish the technical know-how around negotiation skills in the MT team

- Play the role of the corporate ambassador in taking the key initiatives on FFD business strategy in to the Assigned Key Account channels to drive successful partnerships

- Implementation of RTM Recommendations - Drive the 5P strategy as per the RTM recommendations in the Assigned Key Account channels. Lead the in-store execution through the RE Manager and feed-in the shopper insights back to the Customer Marketing Team

- Identify the future potential and the shopper trends of the assigned Key Account Chains and build in to the activity plans