Performance Marketing Associate / Manager Role Overview: The marketing team is seeking a performance marketing associate/manager who has a passion for moving the needle by implementing and optimizing PPC campaigns that add value to our acquisition, remarketing and monetization efforts. This role will be primarily responsible for creating end-to-end search campaigns to drive new team creations into the top of our funnel. This role has both a large influence on our company's revenue creation and ample room for career development. This role will require a tremendous amount of independence and ability to make strategic decisions. It is a fast-paced and data-intensive position within the marketing team. What is the Job like? - Own end-to-end execution, measurement, reporting and optimization of global paid search campaigns for Flock - Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with revenue goals. - Managing and maintaining large keyword lists. Keyword research and contextual understanding of what works and what doesn't in the US/UK/IN market is important. - Writing own Search Ad Copy and working with teams to build and optimize landing pages - Improve quality score of ads on google and optimize campaign structure - Running A/B tests across paid search campaigns &amp; landing pages - Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. - Keep pace with search engine and PPC industry trends and developments. - Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal revenue goals. - Monitor and evaluate search results and search performance across the major search channels. - Perform traffic and competitor analysis regularly to maintain an edge - Ability to plan, design, and execute paid social (Facebook, Twitter, LinkedIn) campaigns from execution to completion will be beneficial - Help marketing team with campaign trafficking, campaign launch, reporting, and analysis - Ability to build and track conversion funnels using internally developed dashboards as well as 3rd party tools - Optimize campaign performance towards acquisition, activation, retention, and reactivation goals. - Analyze &amp; report on campaign KPIs to key stakeholders. - Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.) Who should apply for this role ? - Experienced Campaign Manager with atleast 3 years of experience executing &amp; optimizing large scale Paid Digital Campaigns. - You must be willing to own end-to end set up, execution, measurement &amp; optimization of paid search campaigns on Google &amp; Bing - Proficient to advanced knowledge of Microsoft Excel (pivot tables, VLOOKUP, &amp; IF functions) &amp; SQL - You know your way around: AdWords, Google Analytics, Google Optimize &amp; Hubspot - Must have prior experience with copy-writing for paid search and paid social ads - Knowledge of running PPC campaigns on Facebook, Linkedin &amp; Twitter will be beneficial - Good to have - Knowledge of Facebook bidding, targeting, optimization, as well as web &amp; app tracking setup and troubleshooting - Should Proactively communicate to team and management on project development, timelines, and results - Should be highly analytical, with the ability to analyse large amounts of data and draw actionable campaign insights. - Should have a disdain for the status quo; able to think and act outside the confines of the job description, desire to contribute value in other areas of growth

Mumbai

Flock - Associate/Manager - Performance Marketing 

Flock - Associate/Manager - Performance Marketing  ,Job Description for Flock - Associate/Manager - Performance Marketing  in Flock in  Mumbai for (3-6) years of experience. Apply Now!

Job Description for Flock - Associate/Manager - Performance Marketing  in Flock in  Mumbai for (3-6) years of experience. Apply Now!