Flipkart - Senior Manager - Seller Marketing - Marketplace

Senior Manager - Seller Marketing will play a very crucial role in leading key projects/campaigns in the team.

Responsibilities will largely be:

 Marketing Communication:

 - Directly responsible for ideating, analysing and adoption of business metrices via campaigns. 

- Work with internal and external teams to create campaigns to communicate to sellers on Marketplace value propositions.

 - Effectively use digital and offline channels for the campaigns

 - Analytical approach towards improving campaign metrics.

 - Own key business metrics, support in-depth business reviews and present to senior executives

Learning & Development:

- Directly responsible for creating a pull for seller learning and development. 

- Work with product teams to create marketing collaterals for new features/products 

- Enable adoption of sellers

 - Responsible for targets set on product adoption

Brand Development & servicing

- Manage all the creative requirements for the brand 

- Create brand properties for marketplace services and functions

 - Liaise with the central teams to create brand properties for marketplace that imbibes from the mother brand.

Press Relations for Marketplace

- Identify stories within marketplace for a press announcement 

- Collate all data and talk points for the story 

- Work with product, category and all relevant teams to identify the stories and create successful press interventions 

- Create the B-docs for all stories before going to press, whilst identifying the media preferences.