Flipkart - Senior Manager - Seller Marketing

About the role :

A large part of Flipkart's growth as far as categories are concerned is through the management and development of Key accounts. Ever since Flipkart's migration to a marketplace model, there has been a keen focus on the development of key accounts for the growth of respective categories. Key accounts for a category can include large brands or large vendors who deal with products from a particular line. 

The incumbent will be given sole responsibility of a number of key accounts, and will thereby be expected to grow the category as far as key accounts is concerned. A Sell side role at Flipkart entails category management based on deep customer centricity, strong analytics, sharp planning and story-telling coupled with product/tech understanding for an enhanced customer experience.

What you'll do :

Customer understanding :

- Be the voice of the customer internally

- Understand needs - even those that the customers themselves may not realize

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior

Pricing :

- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting.

- Use discounting to drive portfolio mix and achieve strategic goals

Merchandising :

- Develop and execute plans to showcase the right products

- Identify cross-selling and upselling opportunities

- Own the customer experience in the category - make navigation, discovery easier. Save the customer time

- Identify the parameters customers use to make decisions and ensure catalog richness

Marketing :

- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and Email marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders Promotions

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)

Catalogue :

- Own catalogue content creation - lead catalogue photoshoot & content creation, drive this via internal catalogue & marketing teams

- Drive better conversions through catalogue improvement & enhancement basis customer insights Operations

- Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same

- Work with buying and sourcing teams to plan inventory & inwarding as per requirement, ensure inventory sufficiency & reduce non-selling inventory

People leadership :

- Build, retain and groom a strong team to deliver across functions

- Set goals, define KPIs and ensure team tracks effectively towards goals

What you need to have :

- 4-6 years of experience in category marketing or management with tier 1 institute.

- High level of analytical skill is required;

- Ecommerce and FMCGwill be preferred.

Skills Desired :

- Planning, pricing, event management ; month, quarter and year planning, data analysis, merchandising, bottom line management- Sheer margins, top line - revenues understanding