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18/01 Ankita Jain
TA Partner at Flipkart

Views:7657 Applications:2542 Rec. Actions:Recruiter Actions:233

Flipkart - Manager/Senior Manager - Category Sell (1-7 yrs)

Bangalore Job Code: 883002

Customer Experience :

- Be the voice of the customer internally

- Understand needs - even those that the customers themselves may not realize

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior

- Proactively identify selection, service and pricing gap from customer point of view and improve those PnL

- Owner of PnL of respective business category

- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting

- Use discounting to drive portfolio mix and achieve strategic goals

- Category PnL Accountability

Merchandising :

- Develop and execute plans to showcase the right products

- Identify cross-selling and upselling opportunities

- Own the customer experience in the category - make navigation, discovery easier. Save the customer time

- Identify the parameters customers use to make decisions and ensure catalog richness

- Improve discoverability and conversion

Marketing :

- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and Email marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

- Increasing traffic share of respective category.

Promotions :

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's Day, etc.)

- Work with buying and inventory planning teams to reduce inventory where needed

Women-friendly workplace:

Maternity and Paternity Benefits

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