Flipkart - Manager - Marketing Communications

We are looking for a dynamic and entrepreneurial Marketing Communications professional to lead our marketing communications team. Demonstrable expertise in understanding & building brand strategy, communication strategy, media strategy, creative design The team comprises of 3 verticals:

Creative, Social, Media.

Responsibilities:

- Marketing Communication:

Creative execution across all owned & paid platforms. Exposure in handling a new brand launch (preferred but not mandatory)

- ATL: Work on creative and media spends on TV, Print, OOH. Should have worked on noteworthy campaigns in ATL and buzz marketing.Significant exposure to ATL (TV, Print, OOH)

- Digital: Work on creative and media spends on Video, Social, display

- Campaign Management:

360 campaign planning, optimizing, reporting

- Integrated marketing - Cross channel campaign management

Campaign analytics and reporting

Responsible for all brand content

- Participate in internal meetings to understand business requirements and advise with workable solutions while challenging status quo

- Give a structured, documented brief to our creative agencies for each campaign / creative requirement & lead the interaction with them till final delivery

- Responsible for adherence to campaign execution timelines, work allocation & prioritization for the team & agencies

- Agency management - Manage all aspects of our creative agency relationship

- Responsible for adherence to brand guidelines and update / educate the marketing team on regular intervals

- Execute a campaign from start to finish (brief, research, creative, media, business outcomes, analysis & reporting)

Qualifications and Experience

- 7 to 8 years of relevant multi-brand Marketing Communications experience

- eCommerce experience would be a plus

- Experience in launching a new brand would be preferred

- Excellent interpersonal skills

- Proven experience in leading a team while also being able to work independently when required

- Sound understanding of the marketing communication process &- updated on international best practices

- Can work in brainstorming sessions to crack innovative ideas

- Should be able to visualize and present concepts and ideas

- Strong analytical & problem solving skills

- Should think creatively, motivate team members, work cross functionally, organize, plan, & prioritize work

- Ability to work in a high pressure environment

- Demonstrates creativity and immersion in Brand and Marketing Communication. (Give links to work as examples)

- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why an idea is analytically sound & executable

- Displays in-depth knowledge and understanding of campaign management from the creative standpoint. i.e Working knowledge of various media platforms, their respective audience behavior, when to use which platform and how a single campaign communication can be adapted and deployed across all relevant platforms

Is a team player with the confidence to take the lead and guide other employees/partners. ie: Spearhead a project from brief to execution