Flipkart - Manager - Digital Marketing

Core Responsibilities :

- Lead & manage SEM campaigns from planning to execution to optimization & performance analysis.

- Manage relationship with google & related third-party vendors

- Leverage data & analytics to deliver strong marketing efficiencies

- Test beta product launches, features & optimization methods

- Co-ordinate across cross-functional teams & manage key stakeholders

Additional Responsibilities :

- Marketing Analytics : Understanding of data stack to co-ordinate with central analytics team for all data requirements related to marketing. Also, derive key insights/RCA against key goals.

- Marketing Tech : Co-ordinate between tech & product for key marketing tech requirements. - Improve capabilities by owning annual roadmap, evaluating and integrating new partners

Desired Profile :

- Minimum Qualification : BE/BTech from Tier-1 institute

- Preferred Qualification : MBA

- Relevant Work-ex : 2-3 Years

- Must have a strong grasp of numbers and be comfortable with quantitative analyses

- Hands-on experience with catalog based bid management strategies/tools for SEM will be desirable.

- Basic knowledge of SQL & web analytics tools.

- Excellent team player with good written and verbal communication skills.