Flipkart - Director - Research & Insights

About Flipkart

Flipkart is committed to the cause of transforming commerce in India through our investments in made-in-India technology innovations, customer-centric features and constructs, a diverse category landscape and a world-class supply chain. With a customer base of over 350 million, product coverage of over 150 million across 80+ categories, focus on generating direct and indirect employment and a commitment to empowering generations of entrepreneurs and MSMEs and a sustainable growth strategy - Flipkart is maximizing for our customers, stakeholders, and the planet at large!

Flipkart is a part of the Walmart-owned Flipkart Group, which also includes group companies Flipkart Health+, Myntra, and Cleartrip. The Group is also a majority shareholder in PhonePe, one of the leading Payments Apps in India.

About the Role

- A seasoned research professional with passion for consumer insighting and outsighting

- A professional who has in depth understanding of qualitative and quantitative methodologies along with Digital ecosystem.

- A research lead who can independently understand the business requirement and design a customised solution for the specific requirement.

- Passionate researcher who is willing to go beyond the obvious and existing. Connect the dots and create a whole story.

- You are not reactive but proactive. Have the fire in the belly to deliver the most awesome work and say

- No to mediocrity.

You are responsible for:

- Would contribute to Brand building, communication development, assessing the brand health and key actionables, consumer programs and customer experience charter and liaison with Marketing, Category, Product and tech teams for the same.

- Develop deeper understanding of the categories that you will manage, their business and their consumer segments, make this insight actionable for the categories and identify the emerging trends ahead of time.

- Create customised solution for all business requirements, create actionable solutions with customer first lens and play an integral part in execution.

- Identify the levers to run a successful business - new initiatives by FK and existing businesses - customer insights driven.

- Custodian of customer and be the independent and neutral voice of the customer in the organisation.

You should have:

- Ability to simplify the business problems and translate them into business asks, be able to create comprehensive business solutions with deep customer connect

- Deep understanding of the various methodologies and applications of the same as per the business problem. Definitely one stroke for all business problems will NOT work at FK

- Be comfortable with offline, online and digital ecosystems - NLP, social media listening, Passive monitoring

- Designing complex and large researches for the category - like Segmentation and U&A, conjoint and business sizing (volumetrics).

- Have a point of view regarding the business solutions as proposed as part of the research. Create a holistic understanding of the business and not just a task on hand.

- Development of tech forward and innovative, expert research agencies ecosystem so that FK always works with the best!

- Be able to translate the consumer insights into business solutions (or atleast drive the insights closer to the solutioning).

- Peeling insights from deeper depths and Perfect story telling and presentation skills are an absolute must for this role.

- Minimum 10-12 years of experience in research and business/client side - a combination of the 2 is preferred.

Core competencies

- Understands the business and business issues.

- Is proactive rather than reactive, understands well where to plug different type of research tools to better answer the customer issues.

- Stakeholder management - good command on the business issues/ condition and able to navigate the customer conversations.

- Identifies research opportunities and customizes research opportunities to suit business needs

- Understands the various tools and techniques used in qualitative research

- Has an understanding of when and where are the tools and techniques to be used

- Expert understanding of Brand Tracking, Customer Segmentation, Conjoint based studies, Pricing, Volumetrics and market sizing, diagnostics and U&A.

- Is able to translate and condense the findings through data into actionable insights

- Work with business on converting the insights into action points to give rise to new opportunities

- Is able to evaluate the research output against the brief and make recommendations

- Picks out actionable items and pointers avoiding an overload - story telling is prime (connecting the dots)

- Is able to modify existing research methods to provide insights to solve business problems

- Connects with the team and charts the progression path for the team.

- Team player and good fit with FK culture and values - ABC I&I, Innovative in her approach. Ever challenging the status quo and out of box thinking to keep pace and stay ahead of emerging consumer trends.

Experience:

- Past agency experience

- Current client-side experience

Why work with us?

At Flipkart, we promise to maximize what you care about the most. You'll get an opportunity to leave a mark and create your own legacy, you'll have freedom to experiment, learn and grow, you'll get to work with the best in our inclusive teams and experience our culture of care to ensure that you can focus on doing your best work.

Every Flipster is a Maximiser - Curious, Audacious, Entrepreneurial, Purpose-Driven, Excited By Big Challenges, A Team Player and Inclusive. If this is who you are, then Flipkart is the place where you can thrive.

We understand that your own aspirations and journeys are unique. So you choose what you want to maximise, and we provide you the platform for it. Because when you maximise, we maximise.

Visit our career site to know more about what it means to work at Flipkart.

Being Yourself @ Flipkart

Flipkart respects and values differences. We are proud to be an equal opportunity employer and are committed to promoting a diverse workplace culture where every individual is valued for who they are, regardless of race, color, age, faith, gender identity or expression, sexual orientation, nationality, marital status, professional pedigree, physical ability, veteran status, or any other characteristics. We firmly believe that when people with diverse identities and perspectives work together, we create the most value - for our customers, our people, and society. We are committed to fostering a culture of inclusion and belonging, where diverse teams innovate and excel every day.