Flipkart - Category Marketing Role

Role Summary :

- Own growth, planning & own media performance areas for Flipkart Fashion. Launch, develop & execute sustained own media interventions & campaigns across the year through a combination of deep Consumer insights, external brand/seller relationships & industry understanding.

- Shape, co-develop & co-implement the proposed re-positioning strategy for Flipkart Fashion through the upcoming years with a detailed understanding of the Flipkart Customer base

List of Responsibilities : 

1) Growth & Performance Management: Own & Operated Media:

- Own the end-to-end customer funnel view & performance for Flipkart Fashion and the categories that it operates in.

- Lead the charter on improving performance across all merchandising assets on App / Desktop/ Lite & other channels.

- Constantly innovate on merchandising, keeping in mind relevant Consumer need states -while benchmarking & improving over key competitors.

- Bring in relevant category nuances in improving the performance of Flipkart Fashion across all other own & operated media channels - CRM / SEO / SEM / Affiliates / Social etc.

2) Demand Planning :

- Own the demand planning charter for the Business unit & constantly engage in growth plans across monthly / quarterly & annual cycles.

- Work with the Category teams & central Flipkart teams in ensuring robustness of the demandplan, while ensuring a minimal deviation rate.

3) Event Management - Central Flipkart level & Fashion Specific: 

- Lead event management planning, strategy, execution & reviews for every event related to Flipkart Fashion.

- Be the Single point of Contact on this area from a Flipkart Fashion stand-point.

- Anchor key Fashion events across the year like End-of-Season sales & other campaign-related events.

- Constantly develop & innovate on event constructs, creatives & channel performance tweaks on a monthly basis.

Customer Acquisition & Retention :

- Own, define & execute the Customer charter for the business unit across Fashion & relevant super-categories.

- Work on short & medium term plans towards improving acquisition rates for Flipkart Fashion and execute the same.

- Work with product, engineering, brand marketing & other central teams to develop the longterm plan on acquisition & retention.

Other Responsibilities :

- Be the face of all Consumer-led conversation for the Business unit, while interacting with Product, Engineering, brand marketing teams.

Desired Competencies:

- Sales & Marketing / Brand marketing background

- Desire and ability to think from the Customer's hat

- Strong Analytical abilities & logical reasoning skills

- Ability to translate strategies into execution plans and take them to completion

- Operational excellence & efficiency + Strong bias to action for Go to Market

- Strong interpersonal skills to work with multiple stakeholders (wearing the stakeholder's hat)

- Ability to learn/unlearn

- Ability to connect with people across teams & levels

- Strong bias for Action / Hustle quotient