Flipkart - Associate Director - Travel Category

Summary:

Travel is one of the biggest e-comm categories. Travel ticketing ecosystem constitutes of Flights, Train, Bus, Railways & Hotels. Flipkart will be launching Travel as a Category with specific industry partners. We are looking for a category head for this role. The position will work closely with external clients, internal marketing & product teams to construct, execute and scale the category for Flipkart.

Business strategy

Know the Industry : Strong knowledge of the industry & their ways of working is essential to succeed in this role

Know the customer: Deeply understand customer behaviour, develop new customer insights and target the right TG for the category

Own the business: Own the P&L, understand where opportunities are and create a viable business to service them

Manage the Offers, promotions, ONO, CRM and marketing measures to maximize for the Top Lin of Category

Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc.

Know the competition: Understand on-line and off-line players. Ensure Flipkart selection stays well ahead of competition

Influence the leadership: Convert strategies into action by liaising with cross-functional leadership and drive the changes required

Partner Management : 

- Develop deep and long standing relationship with the Partner - to drive relationships from the strategic to the tactical

- Own the terms of business with the partner - products launches, offer constructs, CX handshakes, Cancellations, Accounting closures, etc.

- Ensure high-share of mind from the partner. Build deep ties.

- Persuade the partner to for disruptive changes for the category

Liaisoning -

- External facing - liaisoning with Travel Partner Ecosystem (On-boarding+ Partner Category Management)

- People leadership

- Build, retain and groom a strong team to deliver category growth

- Set goals, define KPIs and ensure team tracks effectively towards goals

Desired Competencies - 

- Desire and ability to think like the customer

- Showcase strategic flexibility and ensure a fast pace of execution

- Ability to translate strategies into execution plans and take them to completion

- Highly analytical

- Willing to take calculated risks to grow the category

- Excellent verbal and written communication with interpersonal skills

- Strong understanding of technology and business

- Must be willing to learn

- Ability to connect with people across teams & levels

- Strong bias for Action - Flipkart works at a very rapid pace