Flipkart - Assistant Director - Marketing - IIM/ISB/MDI/FMS

AD- Marketing Market Place

About the Role :

Sellers are our customers. We are passionate about delighting them and making them incredibly successful in their business. And we go out of the way to make this happen.

The role is to promote Flipkart as the most preferred marketplace among sellers through brand promotion and servicing, internet ecosystem development and managing projects related to seller marketing and education. The role also requires the person to support the Selection and Seller Growth effort across the company. 

The role requires the candidate to be creative as well as analytical, possess good product thinking & be able to manage operations at scale. The job requires taking extensive initiative, being comfortable speaking to product leaders and small sellers to understand business challenges. A detail oriented candidate who will look deep, evaluate numbers and find creative solutions would be required.

What you need to do:

1. Brand Management :

- Identify the needs & aspirations of sellers to help create a robust Brand value proposition

- Lead the production of brand assets - Brand films/print ads etc

- Drive engagement with existing sellers through digital channels

- Manage the copy, creative & event management agencies

2. Digital marketing and New Seller Acquisition :

- Creating a healthy top of the funnel for new seller acquisition through digital channels

- Manage & grow digital media engagement for the seller platform - FB profile, Twitter handle & Seller community.

3. Product Marketing :

- Drive seller adoption to the service & product offerings from Flipkart to enable sellers to conduct their business on Flipkart more effectively

- Launch creative campaigns & brand various initiatives to drive recall/product usage in sellers.

- Drive all communication to sellers through mails, PNs, platform

- Responsible for communication efficacy (open/click rates)

4. Seller Learning & Development :

- Create engaging content various launches & initiatives; drive adoption for the same

- Fulfil all learning/training needs of sellers wrt any aspect of the business - onboarding, operations, business growth, experience, new platform feature launches, initiatives like GST etc

5. Offline Marketing/Activations :

- Conduct offline events across the country to drive engagement

6. Seller Insights :

- Conduct market research via internal and external channels to drive business objectives.

7. Public Relations :

- Manage the PR for all the initiatives towards the sellers

- Head & grow the Flipkart Samarth program that assists NGOs, Govt Bodies & underserved section of society Get the latest updates about Life@Flipkart!

What you need to have :

Qualifications and experience :

- 8+ years of relevant work experience in ecommerce or product companies.

- MBA in Marketing from tier 1 college.

- The candidate should be highly creative in terms of idea generation, story boards, campaign launches

- The candidate should possess analytical bend of mind and should be comfortable with ambiguity

- Candidate should have good stakeholder management skills for this level of experience

- Program management skills, relationship management, interpersonal communication 

- Ability to work with multiple cross-functional teams with an eye for detail