Flipkart - AD - Brand Marketing

Designation:

Associate Director, Brand Management

Core Responsibilities:

- Heading the role for Flipkart Brand marketing cutting.

- Person would be responsible for developing Brand strategy and make timely interventions to keep brand in line with the identified vision and essence

- Person would be responsible to creating and building Brand Identity of some of the Private Labels of Flipkart

- Driving awareness for the flipkart brand and building brand equity among the core TG through mass media & targeted campaigns.

- Marketing communication development and implementing integrated campaigns

- Building consumer understanding and gaining deeper insights

- Driving ATL & BTL programs as per agreed marketing calendar.

- Periodic and seasonal evaluations of Flipkart’s brand awareness and planning to build the same on ongoing basis.

- Deliver topline by increasing number of visitors, conversions and the ticket size

Must Have Skills:

- MBA from Tier 1, B-School is a must

- At least 4-5 years of Strong brand marketing experience in premier marketing led organizations (ideally more of Brand Innovation experience rather than activation)

- Strong understanding of brand building and its impact on business

- Deep consumer orientation and ability to convert consumer speak to “business relevant actionable insights”

- Ability to put together a comprehensive “go to market” plan across ATL and BTL channels

- Exposure to market research and media planning models

- Experience in handling Communication, Market Research and Media planning Agencies

- Strong communication and influencing skills

General Expectations from the role:

- Strategic and intuitive thinking

- Appreciation of technology led businesses and the online marketing domain

- Planning Learnability and adaptability around the new age technology and marketing strategies

- Strong business Partnership with good P & L understanding